Title Microsoft Product Films Client Microsoft/Mirum
Working with Mirum Agency my role involved animation direction of these product films.
My responsibilities included working closely with Microsoft to ensure all marketing objectives and key selling points were met, as well as maintaining Mirum's strong creative direction throughout the production of the animation, this included the way we approached the lighting, shadowing, reflections, materials, camera movement and UI design. I was also involved in the briefing and development of the music.
These films marked a change in direction from previous Nokia/Microsoft animations, and were very well received by Microsoft, as well as tech bloggers and the public.
Agency: Mirum Agency
Animation Company: Fake Studio
Microsoft Lumia 540
Microsoft Lumia 640 XL
Microsoft Lumia 640