Title YouView Commercial Client BT TV
I was briefed to create a 40 second promo based on the idea of projecting images from out of the YouView set top box.
We began by creating styleframes and a storyboard to get the marketing team on-board with the idea. The next stages involved 3D modelling of the set-top box and a series of animatics to show how the camera would interact with the screens. As the project developed and the edit finalised we were able to lock down the camera moves and composite everything in after effects.